Hy-Vee is launching the Hy-Vee Kids Club this fall to engage young shoppers with activities focused on food and wellness.
Open to kids of all ages, the free membership offers benefits such as personalized name tags, birthday cards with perks, and exclusive treats during store visits. The program will feature themed events like seasonal celebrations, cooking activities, and scavenger hunts, fostering community spirit and education.
The official kickoff event is scheduled for October 4 from 10 a.m. to 1 p.m., with parents able to enroll their children at local Hy-Vee stores anytime.
