Fairfield’s Maharishi Foundation USA is suing a former student of transcendental meditation, claiming unfair competition and trademark infringement.
Maharashi University USA Inc. is suing Leif Bjelland of Missoula, Montana, and his company, Transcend Today, in U.S. District Court for the Southern District of Iowa.
The foundation and its predecessors and affiliates have been providing instruction in transcendental meditation for 60 years. The foundation claims the practice is a proprietary form of meditation that can only be taught by the foundation’s program and its licensees and that the phrase “transcendental meditation” has been trademarked.
According to the lawsuit, Bjelland was a student in the program around 2020, attending trainings and workshops offered by the foundation. As a student, Bjelland is alleged to have completed a form in which he agreed the transcendental meditation techniques he learned would be for his own personal use and that he would not “instruct or impart the transcendental meditation technique” until he was certified by the foundation to do so.
The lawsuit claims Bjelland subsequently applied for a “Transcend Today” trademark to sell hoodies, T-shirts, sleep masks, yoga tops, baseball caps and beach hats, while offering single- or multisession workshops in what his Montana company calls “Heroic Breathwork.”
In its lawsuit, the foundation claims the name “Transcend Today” is “confusingly similar” to the foundation’s trademarked designs, and that it is being used to compete with the self-improvement, health and personal development services for which the foundation uses its trademarks.
The lawsuit alleges Transcend Today informs prospective clients and customers that the business operates “at your home over Zoom” and that it functions “over Zoom within the spaces you feel most comfortable.” As a result, the foundation claims, Transcend Today has caused its products to be sold in Iowa while infringing on the trademarks of the foundation.
According to the lawsuit, legal counsel for the foundation informed Bjelland in August 2025 that his “Transcend Today” trademark infringed on those of the foundation and that while Bjelland initially agreed to cancel his “Transcend Today” trademark, he later changed course and decided to maintain it.
The foundation alleges it has “been damaged, and is likely to be further damaged, specifically through the loss of competitive advantage in the market and revenue associated with sales regarding or participation in its transcendental meditation programs.”
Bjelland has yet to file a response to the lawsuit. The Iowa Capital Dispatch was unable to reach him for comment.
On his website, Bjelland describes himself as a “breathwork facilitator, TEDx speaker, and founder of Heroic Breath.” The site describes Heroic Breathwork as a “sound-driven breathwork experience” that can calm the nervous system, reduce anxiety and enhance self-awareness.
